Endeavor to Build

Empowering founders at the intersection of Product Management and Venture Capital

Background

As an impassioned advocate for innovation and strategic growth, I've carved a niche for myself in the dynamic intersections of product management, growth strategy, and venture capital. Keen on driving growth, innovation, and efficiency across diverse sectors like fintech, healthcare, transportation, and energy.

My career journey has allowed me to wear multiple hats - from co-founding JULO Exchange, Inc to spearheading product, growth, and investment strategies at Frog Design, Brands of Americas, Booster Fuels Inc, and most recently, Cap Table Coalition where I’ve played a key role in deploying $30M into high-growth startups. I take pride in my ability to identify and nurture potential, having invested in companies across various stages and sectors.

Philosophy

I believe in putting the founder first. Intent on empowering founders with the network, experiential, social, and financial capital to establish lasting businesses.

I believe in the power of behavioral science and incorporating product best practices to emphasize outcomes as opposed to outputs.

I believe in the intersection of building the right product and building the product right.

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Perspectives and Resources

Leverage a decade of experience in Venture Building, Product Management, and B/D Strategy. Categories

Highlighted Posts

Venture Design Framework

As a venture capitalist who has traversed the path of a start-up founder and product manager, I am excited to share some insights on Venture Design, a pivotal framework for your success. Setting: Changing Goals Throughout the Start-up Journey In the world of Venture Design, the needs of a start…

Pablo CruzPablo Cruz

Applied Behavioral Science: Building the Right Product

Applied behavioral science applies behavioral insights and theories to real-world contexts, aiming to create practical interventions for behavior change. It differs from behavioral economics by focusing on broader behavioral outcomes beyond economic decision-making, and from academic behavioral scie…

Pablo CruzPablo Cruz

Venture Building - Success Metrics

I hope this message finds you filled with enthusiasm and passion as you embark on the incredible journey of building your startup. As a venture capitalist with a background in product management and having been in your shoes as a founder myself, I understand the challenges and joys that come

Pablo CruzPablo Cruz

Venture Capital

Portfolio Investments

I have a bias toward early-stage (pre-seed, seed, and Series A) opportunities in the following spaces:

• Fintech (includes real estate and insuretech): increasing digital adoption, regulatory advancements fostering innovation, demand for convenient and inclusive financial services, and technological advancements such as AI, blockchain, and open banking, driving disruption and growth in the industry
• Climatech/Energy: urgency to address climate change, growing demand for clean energy solutions, supportive policy frameworks promoting renewable energy, technological advancements in energy storage and efficiency, and increasing investor interest in sustainable and impactful ventures
• Transportation/Mobility (includes logistics): rise of e-commerce, demand for faster and more efficient delivery services, advancements in autonomous vehicles and drone technology, emphasis on sustainability and last-mile solutions, and the need to optimize supply chain operations amidst changing consumer behaviors
• Healthtech: rising healthcare costs, increasing demand for remote and personalized care, advancements in AI and data analytics, regulatory support for digital health solutions, and the need for improved patient outcomes and access to healthcare services, driving innovation and investment in the sector